The relevance of Packaging Design lies in its role as the primary and permanent communication channel for a product at the point of sale. It serves as a crucial tool for generating sales by conveying a message to consumers.

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Packaging design is highly effective due to its ability to deliver an immediate message. Time plays a critical role at the point of sale, as consumers typically make a purchasing decision within a mere 4 seconds when faced with shelves of options.

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Therefore, a well-designed packaging image can make the difference between a product being sold or remaining on the shelf, eventually expiring, or being removed from inventory.

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At Innova, we possess extensive experience in this field, having successfully developed and designed numerous packaging and labels for renowned international brands.