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Social Media Content Production

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According to GlobalWebIndex, 54% of social media users use social media to research products and 71% are more likely to purchase products and services based on social media referrals. I bet you yourself made a purchase decision based on what you saw in your feed at least once, be it a post from a friend or an ad that convinced you.

It’s hard to say exactly how much social media influences customers, not just what they buy, but their consumer habits in general. Social networks changed the way we promote products and even gave us new ways to advertise.


30-second summary:
 

• Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions.

• Consumers who are influenced by social media are four times more likely to spend more on purchases.

• There are four ways in which social media has a direct influence on purchase decisions.

• Social media and online shopping shortened the customer journey.

• Social media amplified the impact of social proof or word-of-mouth.

• Social media influencer marketing is one of the most effective ways to reach your audience.

• Stories, reels, photo posts, and ephemeral content are new ways to connect to your audience.

• Every social media platform is different and can be useful for different goals.

For all this, is of vital importance that your brand or company constantly publish original, interesting, and strategic content through its different social networks.

This is in order to promote its services and products, grow its fan base, ensure brand loyalty, and strengthen its positioning within the market.

But most importantly, to be able to generate the necessary motivation within the target to achieve the desired sales.

At Innova, we have a talented team of creative experts in different areas:

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• Videographers

• Photographers

• Influencers

• Models

 

Who will create the most innovative and effective content for your brand, such as:

• Posts

• Reels

• Stories

• Videos

• Photos

• Animation
• Music
• Audio