These solutions are divided into 4 big areas:
At INNOVA, we are aware of the big challenges that brands face in order to grow, compete and transcend in today’s complex markets.
Markets where the average consumer on big cities receive more than 5.000 advertising impacts in just one day.
Due to this big saturation of messages, the consumers have become much more selective and demanding, looking to acquire just those brands with which they truly identify and givean added value to their lives.
Within this high level of competitiveness and saturation, the design plays a fundamental role, as it has up to 58% of influence over the decision to buy a product or service, surpassing advertising and public relations.
In fact, a lot of consumers are willing to pay a higher price for a brand with an attractive design that reflects the lifestyle with which they want to be identified.
That is why at INNOVA we are deeply involved with each brand that we attend, to be able to completely identify and understand their DNA, because this is a fundamental element on which we can build a unique image, that will become the key element for the company’s success and one of their most valuable assets.
In the same way, we make sure to perfectly understand our client’s commercial objectives, as well as the consumer’s needs, issues, habits and desires.
Thanks to all this:
At INNOVA we are able to develop Smart, Powerful and Innovative Ideas that manage to change human behavior (thinking, feeling, and acting) to establish positive and long-term relationships between Consumers and Brands.